China's largest coffee market is actually hidden in bubble tea shop ？

Data shows that from 2020 to 2025, China's coffee consumption is growing at an annual rate of 15%, much higher than the global average growth rate of 2%. Especially compared with European and American countries, China's coffee consumption is still in the initial stage.

There is a new trillion market hidden here.

1. Bubble tea + coffee

Some established bubble tea brands have chosen to cooperate with coffee service institutions to open co-brand café stores.

However, the usual method of "co-branding" is using a small quantity of coffee in the tea.

For example, using tea and coffee as raw materials, and launching new flavors such as fruit coffee.

Compared to the first co-branding, the second way makes coffee more popular and generalized.

2. Why tea brands all start to develop the coffee market?

Tea brands that keep involution are trying to rush out of a new track in the coffee industry.

As tea brands entered into the stage of the differentiated competition and constantly seek the flavor of creative products, coffee and tea have become two tracks that can be learned from each side.

The combination of the two tracks is bound to expand the new product line and bring new profit opportunities.

In the past, it was often said that "people who drink bubble tea and coffee are usually not the same group of people". Although the consumer group boundaries of bubble tea and coffee are unclear, the differences in consumption scenarios have not disappeared. The person in charge of coco café once said that most of the sales growth of coco café stores belong to non-tea incremental groups.

Is China's largest coffee market hidden in bubble tea shop?

Please feel free to contact me for further information: info@gkc-expo.com