Built on the experience of 11 world original commodity expos and anchored by a permanent distribution center, Golden Key helps products that might otherwise go unnoticed get discovered for the first time. We want origin goods from every country to have a window into the Chinese market.

Traditional trade asks how to sell known products faster. Golden Key asks how a product that has never reached the global market can be discovered for the first time. Going from zero to one is harder than going from one to N — and far rarer.

To understand Tianjin is to understand the China-built framework for global trade infrastructure, and how China lets origin goods from around the world share in the benefits of its market. As China shifts from selling to the world to buying from it, Tianjin stands as a major import gateway for northern China: port, customs, inspection and distribution each pave the way for origin goods entering the Chinese market.

China's 15th Five-Year Plan (2026–2030) calls for balanced growth in imports and exports, appropriate adjustment of import tariff rates, and more imports of advanced technology and equipment, quality agricultural products and productive services, with a continued push to "Buy Global." Multiple policies and mechanisms are now converging, making this a good moment to enter the Chinese market.

An innovative platform that does things differently: a new international trade center, a fresh window to the world, and a creative marketplace. Golden Key and its exhibitors share the same interests: barrier-free onboarding, revenue share on sales, and an order-driven model.

Golden Key is not simply a bigger showroom or a cheaper import channel. It differs from traditional trade in five ways.

Trade is, at its core, about mutual benefit, and origin goods should benefit all of humanity. Golden Key helps products that have yet to be seen be discovered, respected and shared, so that the benefits of origin goods no longer take centuries to reach the world. We measure ourselves by one standard: whether the first "zero-to-one" products are truly discovered, traded and re-ordered through Golden Key.

Since 2007 we have held 10 editions of the World Original Commodity Expo (formerly the World Original Commodity Trade Fair) and one World Tourism Destinations Expo — 11 events in all, over nearly two decades of sustained work. The first edition, held in 2007 at the Tianjin International Exhibition Center, was China's first international expo focused on imports. Trust is built only through real transactions, and capital alone cannot buy the lasting commitment of merchants worldwide. Our nearly twenty years of experience was built up that way, step by step.